Why We Invested in Latai – AI for E-Commerce Advertisers that ensures budget optimization
At Decelera, we believe the best companies are built by founders who understand a problem from the inside and are willing to challenge the status quo. Latai is doing exactly that. In a world where digital marketing budgets are growing, yet performance visibility remains fragmented, Latai brings much-needed clarity and precision to the chaos of online advertising. The company is focused on one clear objective: helping brands extract maximum value from their performance marketing spend, without adding more complexity.
Antonio R. Founder of Latai Labs at #DeceleraMexico2024
The Challenge: Win in Performance Marketing Without Drowning in Data
Modern e-commerce brands are under immense pressure to optimize their ad spend across multiple platforms, yet most still lack the tools to do it effectively. Data is scattered across channels, campaign reports are delayed, and critical decisions are often based on guesswork or outdated metrics. This leads to wasted budgets, misaligned targeting, and poor campaign outcomes, problems that only grow with scale. Despite the proliferation of marketing tools, most fail to offer the real-time intelligence needed to keep up with today’s dynamic ad environments. Latai recognized that the core issue isn’t a lack of data, it’s the inability to translate that data into immediate, impactful action.
Why we invested in Latai Lab
Latai is building an AI-native platform that acts as a real-time co-pilot for performance marketing teams. Rather than replacing marketers, it augments them, automating the decision layer that sits between analytics and action. By deeply integrating with e-commerce platforms and leveraging first-party data, Latai enables brands to predict purchase behavior, optimize media spend, and drive performance at the SKU level. Latai has already demonstrated that this precision leads to measurable improvements in campaign efficiency and return on ad spend, often outperforming traditional agency-led efforts. In a space crowded with dashboards and fragmented solutions, Latai stands out by delivering executional intelligence, not just analysis.
Antonio & the Latai Team: Deep Expertise Meets Relentless Focus
Latai is led by Antonio Reyes, a serial entrepreneur with a rare blend of technical and commercial insight. He’s previously founded and scaled multiple startups in the digital marketing space, and with Latai, he’s channeling that experience into a focused, high-leverage opportunity. As a solo founder, Antonio has already brought on a highly skilled team of engineers, four of whom hold PhDs. His ability to build while closing enterprise accounts speaks volumes about his grit, clarity of vision, and relentless execution. With the right support on the business side, Antonio is exactly the kind of founder we believe can lead a company through the early noise and into market leadership.
Antonio Reyes Founder of Latai Labs at #DeceleraMexico2024
Shaping the Future of Ad Intelligence in Latam
Performance marketing is evolving quickly, but the traditional tools supporting it haven’t kept pace. Latai is not only solving a real and urgent problem, it’s doing so in a way that’s uniquely suited to the needs of brands across Latin America. The company’s AI-driven approach, combined with its direct integrations into e-commerce platforms and deep focus on first-party data, gives it a strategic edge that’s hard to replicate. At Decelera, we look for companies that can shape the future of their category—and we believe Latai is on track to do just that. If you’re a founder looking to scale with purpose, apply for our next program and be part of a community that helps you grow beyond the grind.