Why we invested in Ruedata, a SaaS AI-Powered Tire Management for Fleets That Can’t Afford Downtime
At Decelera, we believe in backing founders solving real, deeply ingrained industry challenges, especially when those challenges are hiding in plain sight. Ruedata is doing exactly that by turning one of the most operationally expensive and traditionally overlooked components of fleet management, tires, into a lever for cost efficiency, sustainability, and smarter decision-making.
Sebastián Baquero, CEO & Co-Founder at Ruedata during his Pitch at #DeceleraMexico2024
The challenge: save cost for big enterprise, after fuel tires represent the 2nd largest expense
For fleet operators, tires represent one of the highest operating costs after fuel and labor, yet they're rarely managed with data-driven precision. Decisions around tire purchase, rotation, and maintenance are often based on gut instinct, routine, or anecdotal knowledge, resulting in:
Overuse or premature replacement
Unnecessary downtime
Excessive environmental impact
As fleet operators face growing pressures to reduce emissions and optimize cost structures, these inefficiencies are no longer acceptable.
Why we invested in ruedata
Ruedata is building a tire optimization platform powered by AI that helps commercial fleets maximize the value of every tire on the road. Their solution pulls operational data from various sources, vehicle telemetry, tire specs, wear patterns, and transforms it into real-time, actionable recommendations.
The platform doesn’t just track; it advises. It tells fleet managers when and where to rotate, replace, or realign to extend lifespan, reduce waste, and cut CO₂ emissions. The result is a smarter, cleaner, and more efficient fleet, without increasing overhead or complexity.
Rather than treating tires as a sunk cost, Ruedata turns them into a controllable, strategic asset.
Sebastian Baquero and Jorge Quinche: backed with deep experience in transportation fleets.
Ruedata wasn’t born in a lab, it was born in the field, with a founding team that deeply understands the operational realities of logistics. Sebastián Baquero and Jorge Quinche combine domain expertise with a strong product and engineering mindset, having spent years navigating the complexity of fleet operations from the inside.
Together, they embody a rare combination: technical clarity, operational depth, and a relentless focus on customer value. They aren’t chasing trends, they’re eliminating friction where it matters most.
Sebastián Baquero, CEO & Co-Founder at Ruedata during 1:1s at #DeceleraMexico2024
Shaping the future
At Decelera, we’re excited by startups that don’t just digitize old workflows—they rethink how those workflows should work in the first place. Ruedata is leading the way in an overlooked but mission-critical segment of logistics, and they’re doing it with precision, purpose, and a clear path to scale. And that’s why we’re proud to support them. If you’re a founder looking to scale with purpose, apply for our next program and be part of a community that helps you grow beyond the grind.